Influencer Relations
An overview of two case studies where I work with influencers for a campaign. I research and identify the influencers through social media (hashtags, comments, likes, following list, geolocation, etc.), then I reach out the influencer through email to propose our ongoing campaign. I evaluate influencers and content creators that are on brand, culturally relevant, and resonate with our target audience. If they are interested to take part in our campaign, I would negotiate the pricing and then discuss which product to send out. I always made sure the influencers post content according to the brief and I would also follow up with them regarding the analytics of their posted content. My process in managing influencer marketing is as follows:
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XOMAD // @theplugbyxomad
As I handle the agency’s social media, I got to engage with a lot of influencers and I usually reach out to micro and nano influencers inviting them to join our influencer network. I engage with influencers through comment & DM and invite them to be a part of our community. I attracted them with brand collaborations and brand contacts that we have on the platform. For location-specific campaign, I would identify and research influencers within that specific location using geolocation. For example:
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Liberty Society (B2C) // @liberty.society
During my time at this company, they have campaign in a collaboration with a styling company that focuses on empowering modern woman. We created a summer collection and as a part of the launch, I reached out to influencers who could be a part in launching this new collection. I identified influencers who have similar styles to our summer collections clothes and who also hold sustainability values. I negotiated about the collaboration and briefed them on the requirements of the content posting. After they post their content on their social media, I followed up with them on the content metrics.
