Email Marketing
Here is one case study where I manage email marketing campaign for an influencer marketing agency.
XOMAD
The Plug by Xomad is an influencer network and they have thousands of influencer in their platform. My role as a Marketing Associate was to create weekly email newsletter to be sent out to the influencers in our network. Each newsletter usually includes spotlight on new influencers who just joined the platform, industry news about anything related to social media, active brand collaborations, and invitation to active campaigns we have in the agency. I used Mad Mimi as the email service provider (ESP) to create the email newsletter. I make sure there is no mistake with the copywriting, pictures, and buttons, then I will send out an email test before sending it out to the influencers.