Copywriting
These are the highlight of my case studies and examples where I write copies for different social media accounts owned by different brands and communities. These copies are targeted towards different audience and they use different brand voice depending on the brand’s personality.
Liberty Society (B2C) // @liberty.society
This sustainable brand has a specific brand messaging that they want to give to the audience and I use their brand voice to write the copy. I emphasized on the materials used for the products and the makers behind each meaningful product created.
Liberty Society (B2B) // @housebyliberty
The B2B side of this sustainable brand wanted to focus on the values and purpose behind each product created. When writing the copy, I emphasized on how potential partners and clients can make an impact by partnering with this social enterprise.
XOMAD // @theplugbyxomad
As I create the content for an influencer marketing agency’s Instagram account, I also write the caption and do hashtag research. The copy is targeted towards influencers, inviting them to join our influencer network so they can apply for our brand collaborations or get featured.
MAZ Cafe con Leche // @mazcafeconleche
The copy that I used for this coffee shop’s Instagram is focused on inviting the locals to come and visit the coffee shop that is specialized in fusion Hispanic drink. I emphasized on the ingredients used for the drinks to entice the audience to come and check it out.
MAZ Co-Working Space // @mazcoworking
The copy I wrote for this co-working space is targeted for people who work remotely. I emphasized on the benefit of using this space for them to work, such as free coffee all day. I also highlighted the food we offer, which makes us different from other co-working spaces.
Evodemy // @wethenomad
Trying to grow a community of digital nomads, I focused on expressing the benefits of being a digital nomad though the caption that I wrote. I also shared some tips and advices for digital nomads to stay productive while working.
