Content Creation
A compilation of case studies where I create content for clients, an agency, a community, local businesses, and my own. I create graphic, photo, and video content. These are all organic content and I create the content based on the brand voice, messaging, aesthetic, and target audience.
Liberty Society (B2B) // @housebyliberty
This brand’s B2B Instagram account has a different target audience and our goal is to emphasize on our products & services, makers, and goal in disrupting the fashion and lifestyle industry. A lot of the content are focused on our production house and the materials used for our products. The photo content were mostly provided by the headquarters and I created most of the graphic content. Within 4 months, I was able to grow the account followers by 60%.
XOMAD // @theplugbyxomad
I was responsible for all the content to be posted on The Plug by Xomad’s social channels, the main channel that we used was Instagram. The picture content were mostly curated from influencers-generated content and our portfolio brands. For the graphic content, I created them myself. Within 9 months, I was able to grow the account by 100%.
Liberty Society (B2C) // @liberty.society
I handled this brand’s B2C Instagram with the goal of sharing our values, purpose, and makers of the products. The photo content are mostly provided by the headquarters, they have a photographer who takes pictures of behind-the-scenes and the products. My team and I created most of the graphic content.
MAZ Cafe con Leche // @mazcafeconleche
I elevated this coffee shop’s Instagram by taking pictures of the products and the coffee shop’s ambiance for the content assets. I would also make the graphic content for any events happening in the coffee shop. Through the content that I made, I focused on the ingredients used for their coffee and the unique drinks they have in the menu.
MAZ Co-Working Space // @mazcoworking
I worked on this co-working space’s Instagram by capturing the vibe, the food & drinks, and the amenities offered at this space. Although the co-working space is combined with the coffee shop, the target audience is different. I created graphic content that provides productivity hacks and motivational quotes for the target audience. These kinds of content would create a community of people who would work at coffee shops or co-working spaces.
Evodemy // @wethenomad
I handled this account myself as I started this digital nomad community. The focus of the account was to showcase different places people work. Digital nomads usually travel a lot so a lot of the content were different places around the world. I also included educational and informational content such as traveling tips, digital nomad facts, motivational quotes, productivity tools, and working hacks. I took all the pictures and created the graphic content myself.
Personal Project // @sundaytable.la
I have a huge passion for cooking and baking. I started creating this account to feature different baked goods that I make. I manage the social media account and create the content myself – both photo and graphic content. I was able to grow the account from 0 to 1K+ followers. I was aiming for a simple feed look with detailed food photos.
Personal Project // @jmchandra
As TikTok has grown as a platform, I wanted to express my love for cooking, baking, and travel into this social media platform. I create video content on my personal TikTok showing easy recipes, food adventures, travel content, and lifestyle content. At one point, I was able to grow the account from 0 to 1K+ likes within a month with just 56 followers. I edited each video showing the food in detail. I love to enhanced the videos to emphasize on the color and saturation. I post short video content consistently every single day to increase engagement and views.
