Content Calendar Design
Several case studies in which I designed the content calendar for six different Instagram accounts with different brand voice, brand messaging, and target audience. I mostly use Air Table to create and manage the calendar. I was able to schedule and publish upcoming content as well as maintain a consistent flow of content.
Liberty Society (B2C) // @liberty.society
I got to manage a sustainable fashion brand’s Instagram that has a strong brand voice targeted for a niche target audience. This social venture focuses on using eco-friendly materials for its products while the market is still not very familiar with sustainable clothing. Through this content calendar design, I was able to build a consistent brand visual without compromising on the brand messaging.
Liberty Society (B2B) // @housebyliberty
This second account of the brand is focused on its B2B side, it has a different target audience and the focus is on highlighting the makers, who are women refugees. The product and service offering are also different compared to its B2C side. This content calendar design was helpful to make sure that we posted a balanced mix of educational and promotional content targeted toward our audience.
MAZ Cafe con Leche // @mazcafeconleche
I re-designed the content for a local coffee shop and co-working space by researching on the selling point of this business and the characteristics that should be emphasized to create brand awareness and attract more customers. As I create this content calendar, I was able to manage the account myself and make sure that each content is posted on an optimal time.
MAZ Co-Working Space // @mazcoworking
The target audience of this co-working space is slightly different than that of the coffee shop so I include productivity hacks and motivational content to attract audience who would be beneficial from the co-working space. Through this content calendar design, I was able to make sure that the in-feed look of this account is cohesive and organized.
Evodemy // @wethenomad
In the beginning of building a digital nomad community, I began by creating an online presence through Instagram through designing the editorial campaign to be posted on social media. It was effortless to handle this Instagram account with the help of this content calendar that I designed because I had organized and scheduled the content to be posted.
Evodemy // @iconicfabricare
One of our clients, a luxury laundry business, needed a refresh on its Instagram account so I re-designed its editorial campaign and content calendar. Because of this content calendar design, the team and I were able to post content regularly and the business was able to expand by opening 2 new locations of its laundry service.